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Unlike cigarette testing machines, which were calibrated to smoke the putative reduced-risk cigarettes in a standardised way, smokers compensated for the lower delivery of nicotine by taking more and deeper puffs per cigarette, smoking more and occluding the tiny ventilation holes on the filters with their fingers

As filters fragment, they cause microplastic contamination of soil and water

It also makes carton math simple: 20 cigarettes per pack, 10 packs per carton, 200 cigarettes per carton

"Look at this picture which shows the gardens at Mornington Crescent some years ago, when trees and shrubs and grass brightened the surroundings of this North London district." "And on this, after the builder has fallen upon the ground and work has commenced for the erection of a great factory." The New Health article went on to demand that all new factory building should be outside London as there was plenty of room in the countryside and London needed its open spaces to give the population fresh air and health