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The only significant interaction between participant education level and message theme was observed among participants with a bachelors degree, who gave significantly lower ratings for distraction-themed messages on the dimensions of perceived quality of design (b=-0.180, SE = 0.084, z=-2.15, p = 0.032), perceived message support for coping (b=-0.219, SE = 0.09, z=-2.39, p = 0.017), and perceived message support for quitting (b=-0.207, SE = 0.090, z=-2.28, p = 0.022), compared to participants with high school education or less

Dressler speculated that by agitating against his rivals, he would be able to conserve advertisement costs that usually accounted for a great share of the cigarette industries turnover

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