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E-cigarette companies are taking a page right out of Big Tobaccos old-school playbook: marketing their products with sex appeal, celebrity endorsements, even cartoons
Filtration is not a complete solution because burning creates toxic chemicals continuously
"It is not the same as having a limited number of tobacco shops, which are a fixed number and are under the control of a public monopoly that limits the rules of the game", he compares
A simple comparison makes this clear: A cigarette resembles burnt toast A vape resembles a dessert selection Manufacturers adjust these flavours carefully
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