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Low-tar cigarettes were promoted as less harmful, even though the data suggested that smokers would compensate in their actual smoking behavior (e.g., inhaling deeper) in order to maintain a consistent nicotine dosage [40, 55, 56]
Interestingly, a number of analyses of recall suggest that many phenomena ranging from intensity of pain (Stone, Broderick, Shiffman, & Schwartz, 2004) and craving (Shiffman et al., 2006), to frequency of urination (Homma et al., 2002) and headaches (Van Den Brink, Bandell-Hoekstra, & Abu-Sadd, 2001 ) are exaggerated in recall, due to memory biases that make the experience being studied more salient and result in its exaggeration
Lower-proof expressions lean sweeter and smoother, pairing better with medium-body tobacco