The MRTP pathway requires manufacturers to provide substantial scientific evidence demonstrating that a product will significantly reduce harm and risk of tobacco-related disease to individual users and that authorizing modified risk claims will benefit the health of the population as a whole, considering both current tobacco users and the potential impact on non-users, particularly youth
[113] The film's distributor, Summit Entertainment, had originally planned for a wide release of The Beaver for the weekend of May 20, but after the initial box-office returns for the film, the company changed course and decided instead to give the film a "limited art-house run"
This is because there are no direct substitutes for herbal cigarettes, and even if there were, there is a large enough demand for herbal cigarettes that it would not be significantly affected by substitutes
Tobacco Products Regulations, 2004 (SA), Government of South Australia