Grandstanding policies like plain packaging have minimal impact because what matters is the product not the packaging. The study also found that smokers were moving away from higher-priced premium brands because packaging was no longer being used to differentiate them from cheaper products
Public Health 111, 271275 (1997)
Key Growth Trends: Rising demand for smoke free alternatives Product diversification and technological innovation Major Challenges: Youth regulatory scrutiny and appeal Public perception and health issues Key Players: British American Tobacco (BAT), Philip Morris International, Japan Tobacco Inc., Imperial Brands plc, Altria Group, Inc., JUUL Labs, Inc., Reynolds American Inc., Swedish Match AB, Turning Point Brands, KT&G Corporation
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