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Strategic Brand Management and Development: Creating and Marketing Successful Brands History & Criticism • ISBN: 8170815061

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• ISBN: 8170815061

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Strategic Brand Management and Development: Creating and Marketing Successful Brands History & Criticism • ISBN: 8170815061Author: Lalaounis, Sotiris T. Brand: RoutledgeEdition: First EditionBinding: PaperbackNumber of Pages: 368Release Date: 31 12 2020EAN: 9781032225906Package Dimensions: 9. 7 x 6. 9 x 0. 8 inchesLanguages: English Details: Strategic Brand Management and Development brings together theories and concepts from brand management, consumer culture theory, marketing, communications, and design. This book offers a deep understanding of how organizations can

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