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In fact, Romeo y Julieta has seen so much product placement in the James Bond franchise that its practically the exclusive Bond brand

Baseline demographic, clinical, laboratory, and lifestyle data, including blood pressure, lipid levels, diabetes status, alcohol intake, physical activity, and socioeconomic status, were collected and used as covariates

Available in both full flavour king-size and super king-size formats, Paramount continues to be Imperial Brands best value product and has maintained a competitive RRP of 12.50* making it an attractive choice for adult smokers while still offering a strong margin for retailers

Its about creating meaningful experiences through culture, collaborations and lifestyle, driven by authenticity and consistency. Brands that create memorable experiences are more likely to build long-term loyalty in a restricted communication environment