9 out of 10 doctors recommend cigarettes The “More Smoke Camels” Campaign🏩 In 1946, the R.J. Reynolds Tobacco Company launched one the most famous and misleading advertising campaigns. Using the slogan “More doctors smoke Camels than any More Doctors Smoke Camel Cigarette

There are about 2.7 million adults in the UK who use vapes or e-cigarettes, making it a common issue when applying for life insurance

The proportion of adults who smoke is higher than the national average (13.9%) amongst people from mixed ethnic backgrounds (19.5%) and people from White (14.4%) ethnic groups (Office for National Statistics, 2020a)

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