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The hard pack is designed to make the smoker look at the brand name and logo on the top of the pack every time on opening, keeping the brand fresh in the consumer's mind and potentially increasing brand loyalty

But some of the flavor additives used in products like Juul are known lung irritants, said David Ashley, a professor of public health at Georgia State University and former director of the Office of Science in the FDAs Center for Tobacco Products

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After initially warning consumers to avoid all vaping products, on Jan