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Ed Lahmann, a senior brand manager, emphasizes that this release represents a significant innovation in the cigar industry
The battle over Proposition 56, which would increase the states tobacco tax by $2 per pack, is the second most expensive initiative fight this fall
The biggest difference between cores and rings is that rings passively refill over time, but you have to refill your cores on purpose (more on this below)
"The CEOs of Phillip Morris and RJR told us that to show they were serious, they agreed right then to give up the Marlboro Man and Joe Camel, their two most successful marketing efforts," Moore says
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