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In Australia for example, a reduction of two cigarettes per day is estimated to reduce smoking prevalence by 0.3% over one year and thereby increase the number of ex-smokers by 6367 a year [4]

Some call it macabre, while some call it humorous

For instance, nearly 300 million people in China smoke, a huge potential market for next generation products as public health initiatives gain momentum

The World Health Organization describes the tobacco epidemic as one of the biggest public health threats the world has ever faced. The United Nations health agency says smoking, including second-hand, kills more than 8 million people per year.