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In a free society, lawmakers should prefer tools that preserve individual choice while balancing the social costs of harmful consumption

In 1924, Ohioan Lloyd "Spud" Hughes filed a patent application for his original technique of treating tobacco with menthol, creating a cigarette that was "cooling and soothing to irritated membranes" while being allegedly "absolutely non-injurious" and "pleasant to the taste." A century later, his invention having become immensely popular among African American smokers, the menthol cigarette is on the verge of being completely prohibited throughout the United States

The Journalism School, Columbia University

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