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Instead, the tobacco companies crafted a strategy that, through creative advertising and marketing, would manipulate the cultural context surrounding their product from one that regarded the product unfavorably to one that held the product in high esteem

The groups are urging the agency to stop the sale of these new products

meningococcal disease, including meningitis and sepsis

Measuring nicotine content of tobacco products, however, does not provide information on the amount of nicotine that is extracted during product use (nicotine yield) or, even more importantly, on the amount absorbed in the body during usage (nicotine exposure)