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But it also stands for something

For example, Phillip Morriss #ZYN reached 700 million views on TikTok alone as of early 2024 with the help of ZYNfluencers a term coined for social media influencers who promote ZYN

In 2019, among adults in the UK: 14.1% were current smokers (6.9 million) with the population of England reporting lower levels (13.9%) compared with Northern Ireland (15.6%) Wales (15.5%) and Scotland (15.4%) 15.9% of men smoked compared with 12.5% of women younger adults (aged 25 to 34 years) continued to have the highest proportion of current smokers (19.0%) prevalence was 2.5 times higher in people in routine and manual occupations than in people in managerial and professional occupations: around 1 in 4 people (23.2%) in routine and manual occupations smoked, compared with just 1 in 10 people (10.2%) in managerial and professional occupations since 2014, there have been statistically significant declines in the proportion of current smokers among all socioeconomic groups, however, inequalities have increased most people take up smoking in their teens or early twenties Source: Office for National Statistics (ONS)

[8] 2018: Copenhagen Southern Blend is introduced nationwide