This is particularly the case for young people who are taking up e-cigarettes without having smoked before. Isabel Saraiva, former chair of the European Lung Foundation, who sadly passed away in 2024, previously commented: As an ex-smoker, I understand that it is tempting for people, who think that it will be easier to stop smoking by substituting cigarettes with e-cigarettes
It feels funny, in a way, that all of these people, all of this raw material, all of this infrastructurethe deep pools of wet glop, the massive conveyor belts and fans, miles of pipes, bobbins the size of cars, a furnace that looks like the entrance to hell itself, not to mention millions of dollars to make the entire process more eco-consciouslive in the service of creating a product whose sole purpose is to be destroyed and leave no trace other than a foggy memory
Digital platforms are also being utilized to engage consumers and place brands, which is changing the competitive landscape of this offline industry
Vaping consumers have demonstrated strong demand for a variety of flavors, not just menthol