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Internal Missteps: Misaligned Positioning: Indian smokers, predominantly price-sensitive, didnt resonate with the premium slim offering
It should be noted, Instagrams rules are especially tough on cannabis brands, getting shadow-banned or having their accounts deleted just for showing someone smoking or using words like "cannabis" in their captions
The regulations are murky, enforcement varies wildly, and a single misstep can see you lose your beloved piece of cigar gear
The tobacco industry is highly dominated, with a small number of significant companies controlling a sizeable portion of the global market
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