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Both non-smokers and smokers agreed that plain packaging has the potential to reduce the attractiveness and appeal of packs, prevent advertisement and promotion of tobacco products, reduce the ability of tobacco products to mislead consumers, increase the noticeability and effectiveness of the pictorial health warnings, increase recall of the pictorial health warnings, affect consumer perceptions of the attractiveness of the tobacco products and their relative safety, reduce youth experimentation with the use of tobacco products, prevent the use of tobacco brand variants as a promotional tool, prevent branding targeted toward youth, promote quitting among current users, and to more clearly inform consumers about the harmful effects of tobacco use
Although the Board May Fund the Licensing Program With Cigarette and Tobacco Products Taxes, It Has Accumulated an Excess Amount of Unspent License Fees Although it is legally permissible to use cigarette and tobacco product taxes to fund the licensing program, the programs Cigarette and Tobacco Products Compliance Fund (compliance fund), into which the board deposits the programs license fees, fines, and penalties, has amassed a larger-than-necessary fund balance
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