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Most of our customers feel a sense of well-being and relaxation, and are able to fall asleep with more ease

These actions have the potential to drastically reduce illnesses and deaths caused by the consumption of burnt tobacco products, the leading cause of preventable death in the United States

Reboot Regulatory Frameworks to Accelerate Industry Transformation Moving forward, the most practical model for enabling a larger proportion of reduced-risk tobacco/nicotine products to enter the market to better meet customer needs would be to adopt an approach that approves a products PMTA with minimal burden and then redirects resources to monitoring approved products for safety (i.e., post-market surveillance)

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