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An internal document prepared by Advertising Experti for Philip Morris in 1996 outlines the major Black magazines ideal for tobacco advertisements (1): Ebony: EBONY Magazine is a Black-oriented lifestyle general interest publication, dealing with contemporary topics. Essence: ESSENCE is a magazine editorially geared to the upwardly mobile Black woman, described as being professional, well-educated, and affluent. Black Elegance: BLACK ELEGANCE (BE) is a national lifestyle magazine for the contemporary, upscale Black woman 25-44 years of age

The tobacco industry has executed a calculated, menthol-centered strategy to establish a strong presence in Black communities, appropriate Black culture, and create a dependency on tobacco funding

Tamper evident features and tax stamp placement

These "light" cigarettes were marketed as having lower nicotine and tar levels