If only the control line is visible, it indicates a positive result
Fleetwood cigarettes advertised a cleaner, finer smoke. One Fleetwood ad from 1943 depicts a kitten licking its paw above the caption, Every puff of Fleetwood smoke Cleans Itself! In the 1960s, Parliament ads reached out to women with the slogan, if you like things neat and clean, youll like Parliament, referring to the smoke filtered through Parliaments recessed, hi/fi filter
The best known of these were the Klubi 7 ( Club 7 ) and its successor Klubi 77 ( Club 77 ), so-called "straw clubs" with hollow paper holders and green-and-white packaging, the white inner cover of which was allegedly used by people for taking notes and even architectural drawing
Alley was so widely celebrated not because she was flawless but because her flaws were so visible she was among those celebrities who are compelling because they eschew the carefully managed image of the famous in favour of offering something that feels completely unfiltered and thus far more intimate