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Image shows a rally for workers rights outside Rite Aid, via Wikimedia Commons

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"Also trying to think of novel ways of reaching out to people explaining the risk of smoking in ways they haven't come across, that might try to trigger more of a response than the current packaging warnings which have had their effectiveness reduced over time." He said people who took part in the survey thought individual messages printed on cigarettes could be an effective strategy

Its backers justified it on the basis that smokers were putting others at risk by exposing them to second-hand smoke