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The print ads featured groups of chisel-faced wranglers sitting around a campfire, or a solo cowboy astride a horse, cupping his smoke against the bitter winds somewhere in the red rock deserts and high plains of an ambiguous American West.*** The Marlboro Man is the most powerful mascot in American tobacco marketing in history

What I want to do in this article is argue for a negative answer in the first case and an affirmative answer in the second

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Smokeless tobacco use also serves as a gateway drug for cigarette smoking among young adult males, with both past and current users approximately 225 percent more likely to have initiated smoking than non-users