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[88] Flavored tobacco products promote youth smoking initiation [89] and help young occasional smokers to become daily smokers by reducing or masking the natural harshness and taste of tobacco smoke and increasing the social acceptability of the toxic tobacco product

Menthol cigarettes are also marketed toward specific social and demographic groups, including African Americans, young people and women, and are perceived by consumers to signal social group belonging. About 80% of African American smokers smoke menthol cigarettes, Cohn notes, suggesting that peer use may also influence on why menthol cigarette smoking is higher among African Americans

[110] Canada banned menthol cigarettes in 2017

Therefore, use this knowledge to support health goals