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Much of their early marketing appealed to adolescence by offering fruity flavors, leveraging influencer marketing on social media channels like Instagram, selling cartridges in convenience stores & offering a slick design which acted as a fashion statement

Lorillard Tobacco Companys Kent and Newport cigarettes sponsored the television broadcasts of the Winter Olympic Games

Upcoming Catalysts: - Increased store count and distribution expansion - Launch of new VLN product SKUs - Rate of sale metrics expected in early 2026 - FDA interactions regarding low-nicotine mandates - Continued focus on licensing opportunities #Consumer #Earnings #Investing #SellSyde To view or add a comment, sign in You wouldnt expect a market leader in smoking to invest 14B to move in a completely different direction from its origins

and elsewhere, the tobacco industry is aiming to diversify which means looking beyond e-cigarettes to options like heated tobacco products and nicotine pouches