Evidence shows that young people who use e-cigarettes are more likely to go on to try smoking cigarettes, compared to those who don't use e-cigarettes
We did not ask for their smoking history or number of cigarettes smoked a day
E-Cigarettes Market Report 2026 Global Outlook By Product Type ( Disposable, Rechargeable, Modular ), By Composition Used ( Tobacco, Flavors, Nicotine-free ), By Distribution Channel ( Specialist E-Cig Shops, Online, Supermarkets, Tobacconist, Other Distribution Channels) Market Size, Trends, Strategies, and Forecast to 2030 E-Cigarettes Market Overview E-Cigarettes market size has reached to $26.22 billion in 2025 Expected to grow to $46.01 billion in 2030 at a compound annual growth rate (CAGR) of 11.7% Growth Driver: Growing E-Cigarette Market Addressing Health Concerns Of Conventional Smoking Asia Pacific was the largest region in 2025
(Sources include: smokefree.gov, the Mayo Clinic, the U.S