cigarette orange part Tobacco filter hi-res stock photography and images Single cigarette with white paper

"To be honest, I wasn't expecting it to be so blatant." Others are not so surprised, however, noting that the tobacco industry has marketed smoking to women as a sign of trendiness, empowerment and sex appeal since the early 20th century, including campaigns like Lucky Strikes' 1927 "Reach for a Lucky instead of a sweet." American Legacy Foundation director Cheryl Healton recalls puffing a Virginia Slim on the Princeton University campus before it began admitting women as students in 1969 and thinking of her cigarette, marketed with the slogan, "You've come a long way baby," as a right the university wouldn't grant her

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Many of the publications analyzed in this study discussed cigarette consumption in terms of average rates (e.g., one to five) rather than the specific numbers used in this study (i.e., 1, 5, or 20)